Humans will one day live on mars. When they’re there how will they embrace their new lifestyle while still staying connected to their earthly roots? Mars City Design is seeking to tackle that very question by building future Martian cities: testing grounds for ideas and concepts around this new Martian lifestyle.
They asked Carta, a San Francisco-based company that creates location-based fragrances, to design scents that humans would want to take with them on this journey. We teamed up with Carta to develop their core brand and splash page as well as advise on product concept for the development of two scents; one for Earth and one for Mars.