Brand Guidelines

This is the home of the World Space Week Brand Guidelines. Here you will find the resources needed to keep all extensions of our brand looking and feeling cohesive.

Consistency is paramount within strong brands because it enforces memorability and builds trust within our global network of participants. Stay within these guidelines when generating new assets, whether visual or written, and World Space Week’s brand will continue to shine.

Brand Guidelines

Brand Lens

Always keep in mind why we do what we do, what we stand for, and how we speak to the world.

The mission of World Space Week Association (WSWA) is to strengthen the link between space and society through public education, participation, and dialogue on the future of space activity using World Space Week as a focus.

What do we stand for?

Inclusivity

  • All ages, nationalities, genders and backgrounds should feel included, from students in developing countries to heads of space agencies.
  • All types of space events are welcome, from protests to star-gazing parties.

Synergy

The true power of WSW is in thousands of events being held simultaneously all over the world.

Linking space and humanity

  • Humans are inherently connected to space.
  • Space is “useful for humankind”.
    – Max Grimard, Chairman
  • We inspire and excite the world about space science.

In what ways should we communicate?

Powerful

Our identity should reinforce the powerful experience that participating in a global space event provides our participants.

Sophisticated

For WSW to grow we need to build trust in our event. We should appear seasoned and sophisticated when participants new and old engage with our brand.

Inspirational

Our identity should leave attendees feeling bright, open, inspired to engage in a life of science – and to continue looking up.

Logo descriptor

Our logo always appears paired with a descriptor alongside the words ‘World Space Week’. When referencing a country, the name of the country is used as the descriptor. When referencing an organization, the organization name is used, and so on. When talking about the event in a general sense, the dates of the event, October 4-10, are used. This is the baseline format of the World Space Week Logo.

Make your own logo

Download template

Logo Construction

Our logo has cosmic origins. Its proportions are derived from a ratio based on the actual sizes of the earth and moon when placed adjacent to one another.

Minimum size

At certain sizes all logos become illegible. Avoid shrinking our logo beyond this scale to achieve the best results.

Digital

Print

If space is limited (e.g., in the case of social media), consider using our symbol on its own.

Clear Space

Just like everybody else, our logo needs room to breathe. Squeezing our logo up against other elements compromises its integrity and can create visual clutter. At all costs, adhere to these spatial guidelines.

Stacked

Symbol

Wordmark

Long form

Do’s & Don’ts

Consistency is one of the most important guidelines we can adhere to. Under no circumstances should our logo be altered beyond what’s outlined below.

Yes

✓

  • Use the full color logo on light backgrounds
  • Use a white logo on dark backgrounds
  • Use Gammagenta as the background color if possible
  • Maintain legibility & clear space

No

X

  • Don’t add new colors or effects
  • Don’t rotate, skew, or warp
  • Don’t alter hierarchy or sizing

Colors

The color of our logo represents the energy created by people all over the world simultaneously celebrating space.

Gammagenta

Hex:#9327e0
RGB:147-39-224
CMYK:0-9-12-73
Pantone:2084 C

Meteorite

Hex:#443e3c
RGB:68-62-60
CMYK:0-9-12-73
Pantone:Black 7 C

Our primary color is Gammagenta. Use it in large doses so we continue to own it as our main color. Our secondary color, Meteorite, should be used to underline and support Gammagenta at a ratio of about 4:1.

Typography

Our primary typeface is Roboto. A simple, familiar yet bold sans serif to provide maximum accessibility to our audience.
Download Fonts

Roboto Bold

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Roboto Bold is our display font. Use it for titles and headings and large exclamations.

Roboto Light

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Roboto Light is our secondary heading font. Use it to add in additional messages, sub-headers or notes.

Roboto Regular

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Roboto Regular is our body font. Use it for paragraphs or big chunks of text.

Collateral

Signage

Social Media

Business Cards

Apparel