Always keep in mind why we do what we do, what we stand for, and how we speak to the world.
The mission of World Space Week Association (WSWA) is to strengthen the link between space and society through public education, participation, and dialogue on the future of space activity using World Space Week as a focus.
What do we stand for?
- All ages, nationalities, genders and backgrounds should feel included, from students in developing countries to heads of space agencies.
- All types of space events are welcome, from protests to star-gazing parties.
The true power of WSW is in thousands of events being held simultaneously all over the world.
Linking space and humanity
- Humans are inherently connected to space.
- Space is “useful for humankind”.
– Max Grimard, Chairman
- We inspire and excite the world about space science.
In what ways should we communicate?
Our identity should reinforce the powerful experience that participating in a global space event provides our participants.
For WSW to grow we need to build trust in our event. We should appear seasoned and sophisticated when participants new and old engage with our brand.
Our identity should leave attendees feeling bright, open, inspired to engage in a life of science – and to continue looking up.
Our logo is the keystone to our visual brand. It is our calling card. It’s imperative that all over the world, all participants use the same logo with minimal variation so that the world knows who’s calling.
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Our logo always appears paired with a descriptor alongside the words ‘World Space Week’. When referencing a country, the name of the country is used as the descriptor. When referencing an organization, the organization name is used, and so on. When talking about the event in a general sense, the dates of the event, October 4-10, are used. This is the baseline format of the World Space Week Logo.
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Our logo has cosmic origins. Its proportions are derived from a ratio based on the actual sizes of the earth and moon when placed adjacent to one another.
At certain sizes all logos become illegible. Avoid shrinking our logo beyond this scale to achieve the best results.
If space is limited (e.g., in the case of social media), consider using our symbol on its own.
Just like everybody else, our logo needs room to breathe. Squeezing our logo up against other elements compromises its integrity and can create visual clutter. At all costs, adhere to these spatial guidelines.
Do’s & Don’ts
Consistency is one of the most important guidelines we can adhere to. Under no circumstances should our logo be altered beyond what’s outlined below.
- Use the full color logo on light backgrounds
- Use a white logo on dark backgrounds
- Use Gammagenta as the background color if possible
- Maintain legibility & clear space
- Don’t add new colors or effects
- Don’t rotate, skew, or warp
- Don’t alter hierarchy or sizing
The color of our logo represents the energy created by people all over the world simultaneously celebrating space.
|Pantone:||Black 7 C|
Our primary color is Gammagenta. Use it in large doses so we continue to own it as our main color. Our secondary color, Meteorite, should be used to underline and support Gammagenta at a ratio of about 4:1.
Our primary typeface is Roboto. A simple, familiar yet bold sans serif to provide maximum accessibility to our audience.
Roboto Bold is our display font. Use it for titles and headings and large exclamations.
Roboto Light is our secondary heading font. Use it to add in additional messages, sub-headers or notes.
Roboto Regular is our body font. Use it for paragraphs or big chunks of text.