You know those 30-second explainer videos that every tech startup seems to have? Those extremely simple, sorta cheeky, here’s-how-it-works type videos? Yeah, Sandwich invented those. They’ve been using this format to help cutting edge companies like Slack, Lyft, Airbnb, and Facebook tell their stories since 2009.
But by 2019, Sandwich had become a lot different than when Adam Lisagor founded it. The team had grown significantly, they’d started doing massive television campaigns for companies like TrueCar, StichFix, and Starbucks, and the tiny startups they’d worked with in their earliest days had become kings of Silicon Valley. To Adam, it was time to update the brand to better match the company they’d become.
How do you tell the story of the internet’s best storytellers? What is it about the Sandwich je ne sais quoi that makes their videos so good at what they do? And how do you package that up into a tangible format like a new visual identity and new website? One step at a time.
